We back founders.
We build with them.
We invest in consumer brands in India, the UAE and the USA, bringing capital and operating experience to build profitable businesses.
Help exceptional products
become enduring brands.
Great brands are built by people with complementary strengths. We back founders who understand their product deeply. We bring capital, marketing and operating experience to build alongside them.
Our ambition is to build businesses that customers return to, that grow profitably, and that can compete beyond their home market.
Profitable growth is our first principle.
Clear from the start.
What do you invest in?
Consumer brands in India, the UAE and the USA. We look for founders and manufacturers with deep product expertise, a clear understanding of their customer and the ambition to build a profitable business.
How do you work with founders?
We invest and become equity partners. Alongside capital, we work with founders on marketing, operations, technology and distribution. We invest where our experience can make a meaningful contribution.
How much of the company do you own?
Ownership is decided case by case, based on the business, its capital needs and the responsibilities each partner takes on.
Can we build a brand from our manufacturing expertise?
Yes. If you know how to make an exceptional product, we’re interested in building a consumer business together. We bring capital and operating experience as equity partners.
Can you help a brand expand internationally?
We’re building a bridge between India, the UAE, the USA and the UK through distribution relationships and local operating capabilities. Expansion follows when the product, demand and economics support it.